Unica Completes Acquisition Of Sane Solutions

Published 24th March 2006

Unica(R) Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, today announced that it has completed the acquisition of privately-held Sane Solutions, LLC., a leading provider of web analytics solutions.

Sane Solutions provides on-premise and on-demand solutions for analyzing online customer behaviour, web traffic and internet marketing initiatives. The company has over 100 enterprise-class customers, including American Honda Motor Co., Inc., Coca-Cola Company, CVS, GEICO Direct, NASA and Old Mutual. In addition, Sane Solutions is recognized as the preferred choice for thousands of small and medium sized businesses.

With the completion of this acquisition, Unica is the only leading enterprise marketing management provider to offer robust web analytics and the ability to analyze, plan, execute and measure marketing activities across all internet and off-line channels.











Company Profiles powered by ITReseller.com