
Published 29th November 2005
Free membership in ‘Do Not Intrude Registry’ extended to help commercial enterprises and domain owners actively fight unsolicited spam...
Menlo Park, Calif., Nov. 29, 2005 – Blue Security, Inc., developers of the Do Not Intrude Registry™ solution to eliminate unsolicited e-mail spam, announced today the launch of its business offering for protecting the e-mail domains of small businesses, organizations and all Internet e-mail domain owners. Blue Security’s service is free for consumers and businesses registering domain names with up to 200 e-mail addresses. The free service will be available for the remainder of 2005 and through 2006 if users join the Blue Community before March 31, 2006.
Blue Security's business offering provides enhancements over its consumer version by protecting entire e-mail domains rather than individual e-mail addresses. Registering an e-mail domain in the Do Not Intrude Registry protects all e-mail addresses of that domain from spam, free of charge. The business solution allows e-mail domain owners – businesses, educational institutes, non-profit organizations and consumers alike – to actively fight spam and safeguard personal and business e-mail accounts though an active, community-based approach.
Blue Security's business solution introduces a safe, simple and proactive approach to fighting spam. Once registered, each domain owner installs a small software client, the Blue Frog, on a single computer and forwards spam they receive to Blue Security for analysis. Blue Frog then posts ‘opt-out’ requests on the sites advertised by spam, asking spammers to remove registered addresses from their mailing lists and stop sending unsolicited spam to Blue Community members. The Do Not Intrude Registry empowers the owners of e-mail domains to exercise their right under the CAN-SPAM Act, to securely and automatically opt-out of spam.
“For too long, domain owners had no choice but to quietly endure the annoyance, frustration, productivity loss and high cost associated with spam,” said Eran Reshef, founder and CEO of Blue Security. “Our new offering for e-mail domain owners extends our reach to this important audience by empowering domain owners to take a stance against spam – free of charge from now through 2006. We are confident that the power of the Blue Community will change the spam economy and reduce the amount of spam sent to our customers, freeing up the valuable time and resources they currently invest in fighting and eliminating unsolicited e-mail.”
Since the launch of the Do Not Intrude Registry in the summer of 2005, approximately 55,000 e-mail addresses have been registered and protected through the Blue Community. Preliminary results of the Beta service have users reporting 50 percent or greater reduction in the amount of spam they receive, indicating that a number of spammers already comply with the Registry and avoid sending spam to Blue Security customers.
Joining the Do Not Intrude Registry is simple and merely requires installing the Blue Frog client on an Internet-connected PC. No integration with existing network or e-mail infrastructure is required. Unlike spam filters, with the Do Not Intrude Registry there are no false positives, no messages lost, no maintenance or management. By eliminating spam sent to their e-mail servers, domain owners will reduce expenses on network bandwidth, e-mail storage and backup.
Organizations can join the Do Not Intrude Registry by simply registering their domain addresses and installing the Blue Frog client software at http://www.bluesecurity.com/register/pr.
About Blue Security, Inc.
Blue Security was established in 2004 by seasoned entrepreneurs Eran Reshef and Amir Hirsh to provide a viable solution for eliminating spam and spyware. The company's grassroots approach, the Do Not Intrude Registry, empowers members to securely and automatically request that spammers remove them from their lists. The opt-out action encourages spammers to conduct business elsewhere while defending the rights of registered members.
More information about the company can be found at http://www.bluesecurity.com.
Consumers can join Blue Security's Do Not Intrude Registry for free by visiting http://www.bluesecurity.com/register/pr.