Actinic and Feefo Announce Strategic Partnership

Published 16th March 2010

-Actinic Ecommerce to offer independent customer feedback service-

West Byfleet, Surrey – 15th March 2010 - Actinic (www.actinic.co.uk), the UK expert in ecommerce for small and medium businesses, today announces a strategic partnership with Feefo (www.feefo.com), the UK provider of independent customer feedback for ecommerce sites. For full details see http://www.actinic.co.uk/feefo-customer-feedback.

Actinic store owners will benefit from Feefo’s feedback service which is available in a range of highly competitive price bands designed to suit different business sizes with differing order volumes.

Feefo aims to help web merchants operate their businesses better and has an excellent track record of obtaining customer feedback. Since it started in 2006, Feefo’s clients have received feedback on an average of 17% of all web orders -- the highest in the industry. Feefo solicits a merchant’s customers for feedback, making them aware that the results cannot be edited by the store owner. This not only leads to more feedback, but it also addresses trust issues and increases sales.

Alan Corfield, managing director, www.thunderbrands.com launched Feefo on its Actinic site 12 months ago and comments, “Since launching Feefo on our site we have seen an increase in sales of 15%, now that prospective customers can review independent customer feedback from other customers. It gives them the reassurance they need to proceed with a purchase.”

Used with Actinic's award-winning ecommerce products, integration and operation of Feefo is very simple for the merchant, with all aspects of integration and configuration available on a point and click basis. Merchants control the number of days’ delay before requests for feedback are sent; whether service or product feedback is sought; and limits on the number of emails sent to individuals. All aspects of the service comply with data protection and email legislation with full opt-out available.

Benefits from the service include:
- Enhanced search engine rankings
- Better conversion at the web site -- typically in the order of 10%
- Improved understanding of customers and their requirements
- Reduced returns.

According to Actinic CEO Chris Barling, “With trust issues firmly in the forefront of buyers’ thinking when they are contemplating a purchase from a smaller store, we feel that independent customer feedback is imperative. Our survey of the market identified Feefo as having the best business model at a price that is accessible to small and medium sized merchants. We are closely integrating the service so that it can be implemented with a few clicks. We are convinced that it will be a winning formula, and there is certainly a lot of interest in the subject from our customers.”

For Feefo, MD Andrew Mabbutt comments, “We are very pleased that Actinic chose us as its customer feedback partner. From the beginning of the discussions, it was clear that Actinic intended to offer a service that was both easy to use and reasonably priced, which fitted well with our policy of providing customers with the best solution available. The partnership will allow Actinic's customers to benefit by having affordable access to a world-class independent feedback solution.”

For full details see www.actinic.co.uk/feefo-customer-feedback

Introductory charges are:

Contract price | Transactions incl. | Cost per additional transaction

£10 per mth | 350 per mth | 10p
£20 per mth | 800 per mnth | 10p
£40 per mth | 2,000 per mth | 10p
£80 per mth | 5,000 per mth | 4p

Set up fee is £30 in all cases.
Prices exclude VAT.

Press contacts:
Simon Armstrong, marketing manager, Tel +44 (0)845 1294800, marketing@actinic.co.uk

Actinic PR: Jane Lee, Dexterity. +44 (0)1273 470199, jane.lee at dexterity.co.uk

About Feefo
Feefo (www.feefo.com) or “Feedback Forum” is a British company specialising in the provision of independent feedback from web buyers. The feedback is truly independent and merchants are not able to suppress or edit criticism, although Feefo will change feedback under strict and defined circumstances such as when the law is being broken. When this is done, the feedback is marked “edited by Feefo”. Feefo has a growing presence in the market place and drives feedback for Lands End, Fat Face and Charles Tyrwhitt, among many other brands.

About Actinic:
Founded in 1996, Actinic (www.actinic.co.uk) is a British company specialising in helping small and medium retailers trade, both online and offline, using its ecommerce and electronic point of sale (EPOS) packages.

Actinic offers ecommerce products for web designers and self-builders, including both web-based and desktop solutions. The range includes Actinic Enterprise, Actinic Business, Actinic Catalog, Actinic Express and Actinic Designer. Actinic powers more UK ecommerce sites than any other company.

Actinic EPOS systems give a comprehensive feature set that is straightforward to operate at great value. The range extends from a low cost, single till installation for the smaller store, to integrated multi-till and multi-site systems with head office functionality for centralised product, stock and price updating and reporting.

Trademarks: Actinic, Actinic Catalog, Actinic Business, Actinic Express and Actinic Designer are registered trademarks of Actinic Software Limited.


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