Improve Digital continues its European expansion with three new appointments

Published 10th December 2009

Rapid growth of client base requires additional staff for teams in UK and Europe

Online advertising revenue specialist, Improve Digital (www.improvedigital.com) has expanded its European team with three new appointments to meet the growing demand for its ad network optimisation service. The company's client base has tripled in the past three months and its team now consists of Dutch, English, French, German and Spanish staff to meet this need.

Sabina Zinat joins the company as a strategic partnership manager from Blackrock Merrill Lynch where she was a senior analyst. Her role will combine the analytical expertise she acquired in the financial sector with Improve Digital's best-of-breed technology. In addition, Zinat will use her experience of a different industry to develop innovative yield management tactics to assist UK publishers to maximise the revenues from their unsold advertising inventory.

Other service roles have been taken up by Kevin Le Gall and Fernando Huguett, for France and Spain respectively. Both are responsible for integrating online publishers with the Pubmatic technology platform used by Improve Digital for its ad network optimisation service.

In September and October of this year, Improve Digital also appointed senior online media experts Michel Juvillier, Axel Hoehnke and Vikki Chase.

“Despite an ambitious business plan from day one, we have grown even faster than we expected, particularly in view of the global recession,” explains Joëlle Frijters, CEO and co-founder of Improve Digital, “Ad network optimisation is a relatively new industry. But what is clear from our rapidly expanding client base is that online publishers are welcoming new tools that enable them to work effectively with ad networks and exchanges, at the same time as retaining control. Our new team members will help us continue to roll out our offering and educate the market about the benefits offered by new technology,” Frijters continues.

Improve Digital tackles the industry issue of unsold online advertising inventory, estimated in the UK to account for 80 percent of the total available (NMA – August 2009). The company helps premium online publishers maximise advertising income from ad networks and exchanges, with increases ranging from 60 to 300 percent.


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Notes to editors:

About Improve Digital
Leading premium publishers from all over the world use Improve Digital’s and PubMatic’s real time and predictive optimisation technology to increase revenues from ad networks and exchanges, balanced with their direct sales strategies. They protect their brand image and gain central insight and control. Its clients benefit from local presence, local market knowledge, and best-of-breed service. Improve Digital exclusively represents the PubMatic technology in Europe adding additional technologies, services and expertise. Improve Digital has offices in London, Amsterdam, Hamburg and Paris and is a member of the IAB.

For more information, please contact
Kate Alexander
e: kate@alexanderpr.co.uk
t: +44 (0)20 8543 8481
m: +44 (0)7788 584413