Postal strike forces retailers to seek alternative carriers

Published 4th November 2009

November 3, 2009, Manchester – Almost half of retailers (44%) have changed postal carriers following the Royal Mail strikes, according to a survey by Maginus, expert providers of multi-channel & mail order software solutions. Furthermore 63% of these retailers, which are collectively responsible for more than 3.5 million parcels dispatched annually in the UK, will continue to use their new carriers once the strikes have come to an end.

Of the retailers questioned 67% said that their newly selected carriers had provided the same standard of service they had previously experienced from Royal Mail prior to the strikes.

Russell Dorset, Sales and Marketing Director, Maginus, said, “These survey results demonstrate the negative and lasting effects that the postal strike will have on the Royal Mail, with more than two-thirds of retailers surveyed saying that they will continue to use their new carrier when the strike finishes. With parcel delivery increasing in the run up to Christmas the Royal Mail has lost the confidence of the very businesses that they rely upon. Is this the beginning of end for the Royal Mail as we know it.”

More than a third of the retailers questioned (37%) said the postal strikes had directly affected their day-to-day operations.

Dorset added, “Retailers cannot afford long-term damage their brands by failing on the final leg of the multi-channel journey – the delivery of goods. Retailers need to provide a seamless service from start to finish as once customers receive a poor customer service experience untold damage is done to the brand which may never be regained. The majority of retailers are not wasting time to see how the strike develops but are acting fast to ensure their service levels are not harmed.


About Maginus:
Maginus builds intelligent software solutions that enable wholesale distributor, retailer or mail order companies to increase sales, improve customer service and build long-lasting customer relationships.

With the highest fit of any multi-channel solutions provider, Maginus provides a range of software and technology solutions that will meet all business management needs in a single integrated environment. Core solutions enable companies to maximise revenue, improve efficiency and enhance the customer experience from start to finish.

Over the last 30 years we have built up a vast depth of knowledge in supplying IT solutions to multi-channel retail and distribution companies. There is no major sector that we haven’t been involved in.
www.maginus.com


PR Contact
Tanya Pring
Fieldworks
Tel: + 44 (0) 1435 873080
tanya@fieldworksmarketing.co.uk
www.fieldworksmarketing.co.uk