Email Marketing Tutorial Videos of Award-Winning Email Hosting Tool BlastWizard Are Available for Free from Email Marketing Firm Boomerang.com

Published 20th July 2009

(Palo Alto, Calif. - July 16, 2009 - Boomerang.com) Email marketing firm Boomerang.com has announced the availability of free email marketing webinars to walk email marketers through BlastWizard, the company's email hosting tool voted in 2008 as "Best Mass Email Tool" by users of salesforce.com. Announcing the email marketing training videos at Boomerang's blog, email marketing expert David Kearney, CEO of Boomerang, noted that tutorials covering advanced BlastWizard functionalities such as HTML editing, list management, collaboration environment, salesforce.com integration and dynamic content are available at any time.

"Honing an email marketing campaign often calls for advanced training," said Kearney. "Boomerang takes this to heart, offering complimentary video tutorials of advanced concepts pertaining to its email hosting tool, BlastWizard. These are invaluable to seasoned email marketers, who have the option of commencing an email campaign with the BlastWizard free trial."

A veteran of MIPS Computer Systems and now CEO of Boomerang, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.

Boomerang's email marketing videos are available for free to anyone at any time, and BlastWizard itself is available for a free email marketing trial. Several companies offer small business email campaign tools; among them, however, Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients.

"An email marketing tool is worth much more with a team of experts backing it up," said Kearney. "Boomerang's consultants have put a great deal of effort into creating a collection of free email marketing videos that really get to the core of several advanced email marketing concepts and the related functionalities of BlastWizard."

In 2008, users of salesforce.com gave BlastWizard the most four-star and five-star ratings of any email hosting tool, qualifying Boomerang's product to receive that CRM provider's award of "Best Mass Email Tool." Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.