Jadu displays Twitter integrated content management at Corporate Social Networking Forum

Published 2nd June 2009

Strong local government and public sector track record meets social media innovation

Content management innovator Jadu today announced it will display the integrated Twitter module within its CMS software as part of its presence at Corporate Social Networking Forum this year.

Suraj Kika, CEO of Jadu will also deliver the opening keynote: “Twitter in the enterprise 2.0 - making social media work for brand and business” at 09.20 on the 8th June.
The Jadu CMS Client for Twitter is aimed at local authorities, universities and businesses using the Jadu CMS, helping them to engage with the social web and maintain standards for transparency and compliance.

Figures show that over 20% of UK local authorities* are already tweeting, while universities were amongst the first to leverage the 140 character micro-blogging platform for networking and communications.

The module allows users to tweet from within the Jadu CMS, whilst also incorporating search, re-tweet and saved drafts, workflow and email capabilities. API calls are also cached and requests are monitored. Importantly, tweets can be stored to ensure accountability and enable councils, in particular, to respond to FOI requests and customer comments. Brand management potential is enhanced through an 'attitudes' filter to allow users to easily watch happy or unhappy tweets.

“Twitter is currently growing at over 1,300%** in popularity - which is incredible. So we’re excited to be able to offer organisations the ability to incorporate it within their social media and communications strategy," says Suraj Kika, CEO at Jadu. "At that rate of growth, any organisation concerned about communications, customer service and brand reputation needs to take Twitter seriously. Embedding a Twitter client in the Jadu CMS also addresses some of the nervousness in Government and Higher Education about adopting the social web as a means of communicating with customers."

"It's essential that businesses are reactive to the conversations generated on social networks. The Jadu Twitter client ensures high levels of transparency and control through publishing workflow, submitting tweets for publishing approval as you would any other content in the CMS - so you can quickly respond to customers on the Twitter network with a greater degree of confidence, before issues escalate beyond control."

"The development of the Jadu CMS Client for Twitter is another step towards bringing social networking and Enterprise 2.0 content management together. Rather than have a disparate collection of web communications tools, our approach is to bring these into one platform, which can be easily managed by non-technical users." says Suraj Kika. "This framework will be extended with other social networks in the coming months."

For more product information about Jadu CMS Client for Twitter, please visit www.jadu.co.uk or tweet directly with Jadu at www.twitter.com/JaduCMS

ENDS
Notes for Editors:
*Source: Liz Azyan - LGEO Research, ** Source: Neilsen Online

About Jadu

Jadu helps businesses and public sector organisations to create and manage their online channel quickly, simply and cost effectively. Jadu was formed in 2001 to provide Content Management Systems (CMS) for government organisations. Since its first major implementation for BERR in 2002, Jadu has evolved further and been implemented for hundreds of private and public sector organisations across the UK.

Providing a refreshing approach to Enterprise Content Management, Jadu offers ground-breaking functionality including integrated Online forms, Google searches, user intelligence and full statistical reporting, full standards compliance, product and catalogue management with a host of other web productivity tools and unparalleled support service.

Further information on Jadu can be found at: www.jadu.co.uk