CRM Case Study reveals quantifiable benefits delivered by SalesLogix

Published 23rd December 2008

Concentrix has released a new CRM case study detailing how Multi-Wing has implemented Sage SalesLogix.

Multi-Wing design and manufacture high-quality impellers which solve almost any air moving challenge. In actual fact, Multi-Wing offers the most comprehensive range of impellers in the world, all of which are made with the finest quality materials.

Before implementing Sage SalesLogix, Multi-Wing relied on various spreadsheets and an ageing database to manage its sales and customer service process. However, the convoluted system was slow, difficult to use and prone to inaccuracies and error. Multi-Wing is firmly committed to providing unprecedented levels of customer service. However, the system of spreadsheets was ineffective and didn’t support their commitment.

Concentrix takes a product agnostic approach to supplying CRM solutions, and is formally accredited to supply CRM solutions from a variety of vendors. As a result, when Multi-Wing approached Concentrix, they were able to consider several CRM solutions and choose the most suitable software for their business needs. Staff from Multi-Wing were able to discuss their requirements with experts from Concentrix and after examining Multi-Wings requirements and business objectives, Concentrix suggested that the best fit solution would be Sage SalesLogix.

Sage SalesLogix is specifically designed as a CRM solution for small and medium sized businesses. There are many features of Sage SalesLogix which appealed to Multi-Wing. However, one benefit in particular which made Sage SalesLogix particularly attractive was its ability to deliver outstanding customer service, significantly building and strengthening relationships which subsequently increases customer loyalty.
The Concentrix CRM Solution helped Multi-Wing to:
•Consolidate information from across the company
•Reduce call preparation time by at least 30%
•Improve communications internally as well as externally
•Efficiently manage its sales pipeline, quotation tracking and content management
•Deliver highly professional customer service, resolving issues quickly and effectively
•Improve time-management
•Achieve 100% user uptake - the system is highly valued by staff
The New Case Study aims to provide an example of how implementing a CRM system can significantly improve business processes. Concentrix have a number of case studies which are available for free download from their site. The case studies provide excellent examples of the significant benefits which CRM packages can provide.